Wednesday, June 3, 2009

Doctors on Twitter?





EPG is on twitter but what does twitter mean for healthcare, are we fashion victims?

"Research by Nielsen suggests that many people give the service a try, but rarely or never return"

Will the hype (see this BBC story based on a recent Harvard study) sustain some form of useful reality in healthcare, are there truly practical uses now or in the future?

When the Children's Medical Center in Dallas made internet history recently with a father giving a kidney to his 3-year-old son, while "tweets" were sent during the procedure, there did seem to be some clarity of purpose in the application.

Yet further paractical purpose is seemingly lent to the service by this CNN story "It's 7 a.m. at Henry Ford Hospital, and surgeons are preparing to remove a
cancerous tumor from a man's kidney.
"

So there are clearly some physician users, but in a recent micro survey when we asked a group of EU physicians about their social networking preferences, 87% of respondents were active users of social networking, with some 18% having registered on twitter.

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