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Thursday, June 11, 2009
Wednesday, June 3, 2009
Doctors on Twitter?

EPG is on twitter but what does twitter mean for healthcare, are we fashion victims?
"Research by Nielsen suggests that many people give the service a try, but rarely or never return"
Will the hype (see this BBC story based on a recent Harvard study) sustain some form of useful reality in healthcare, are there truly practical uses now or in the future?
When the Children's Medical Center in Dallas made internet history recently with a father giving a kidney to his 3-year-old son, while "tweets" were sent during the procedure, there did seem to be some clarity of purpose in the application.
Yet further paractical purpose is seemingly lent to the service by this CNN story "It's 7 a.m. at Henry Ford Hospital, and surgeons are preparing to remove a
cancerous tumor from a man's kidney."
So there are clearly some physician users, but in a recent micro survey when we asked a group of EU physicians about their social networking preferences, 87% of respondents were active users of social networking, with some 18% having registered on twitter.
If you want to know more about past and future market research on healthcare and social networking, submit a request here and be sure to select 'market intelligence' from the menu.
Thrombosis
To improve patient care and to increase awareness of thrombosis we have launched a new partnership with ThrombosisAdviser.com
The website provides up-to-date information for physicians and patients on thromboembolic diseases including daily news on thrombosis.
ThrombosisAdviser.com was developed in collaboration with recognised experts in the field of thrombosis.
The website provides up-to-date information for physicians and patients on thromboembolic diseases including daily news on thrombosis.
ThrombosisAdviser.com was developed in collaboration with recognised experts in the field of thrombosis.
Tuesday, May 26, 2009
Not just making a call - what more can doctors get from a mobile phone?
http://www.epgonline.org/ launched www.epgonline.org/mobile in beta form a few weeks ago, it's a cut down version of the full disease and medicines knowledge base already available free online.
The idea is to give access via mobile phones to some of the online content such as drug/medicine information and clinical news. The test has gone well and we are looking at the type of content we should add in the future. We are even developing mobile apps for iPhone. Making a short form version of the EPG medicine and disease knowledge base along with medical news available on a phone seems, well, too easy. So what else is needed?
Here are some ideas - what would make a difference to you?
The idea is to give access via mobile phones to some of the online content such as drug/medicine information and clinical news. The test has gone well and we are looking at the type of content we should add in the future. We are even developing mobile apps for iPhone. Making a short form version of the EPG medicine and disease knowledge base along with medical news available on a phone seems, well, too easy. So what else is needed?
Here are some ideas - what would make a difference to you?
- Scan a pack of medicine and instantly access full prescribing information anywhere at any time
- Cross check meds
- Find equivalent medicine
- Signs & symptom checker
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